When we started Janji a little over three years ago, I don’t think any of us could have imagined this. But on November 27th (Black Friday) Janji will be opening up its ever first retail store on 144 Newbury.
A few weeks ago we signed a lease on a 3,000 square foot space on Newbury Street, the premier shopping boulevard in New England. Located at the corner of Dartmouth and Newbury, the pop-up shop offers us an amazing chanceto show off Janji’s apparel, story, and mission in time for the holiday season.
The space is split in two. On the western side closer to Dartmouth street, we’ll display the latest colorful Janji gear on metal piping and on folded tables. There will be a men’s section, a women’s section, and an accessories section dividing the two and featuring some of our favorite running brands, such as Balega, Ciele, Stance, and our office partner, Clean Bottle.
In the middle of the space the entrance will sit a water pump, a near exact replica of that used by our partners. The pump shows what each piece goes toward in a tangible way that no brochure or sign ever could.
But the space isn’t solely about showcasing Janji and our mission. We want to use running as a tool to build a community, locally and globally; the Newbury store allows us to do that. The east side of the space, from the water pump to the windows, will be a devoted community room. Nearly every evening we’ll host a workout class. Many of Boston’s best yoga teachers, running coaches, and social enterprises such as Innercity Weightlifting will hold classes in the community space. You can check our Eventbrite to sign up.
The Janji Boston Pop-Up Shop will be open from November 27th until January 4th. Make sure you stop by and say hi. We can’t wait to show off our gear, our mission, and our space.
Hours will be:
Black Friday: 10am to 8pm
Monday through Saturday: 11 am to 8pm
Sunday: 11 am to 6pm